Say What??? A Watch Gang Guide to Pronouncing Watch Brands

The Unofficial Watch Brand Pronunciation Guide

If you’ve ever wondered how a certain watch brand’s name is pronounced, you're not alone. At one point or another during your time collecting, you'll probably encounter a brand name that you're completely baffled by because it's so hard to pronounce. Although many watch companies offer models that are very popular amongst collectors, their names are quite often pronounced differently from person to person -- some continue using a pronunciation that they heard from fellow collectors, others seek official pronunciations through brand resources. Some will just avoid saying the brand’s name altogether to avoid sounding like a uniformed noob.Well, we feel your pain! To help, we’ve compiled a listing of many the brands which have unique pronunciations. The list below lists the brand name, phonetic pronunciation and includes a hot link to the company’s website in case you want to check out their watches. Good luck!
A. Lange & SöhneAh Laguh und ZO-nuha
AlpinaAl-pee-nuh
Armand NicoletAre-Mahnd Nick-o-lay
Audemars PiguetAwe-duh-mahr Pee-gay
Baume & MercierBow-m and Mur-see-ay
BédatBay-Daah
BlancpainBlanhk-Pan
BovetBow-Vay
BreguetBreh-Gay
BremontBrey-Mon
BreilBryle
BreitlingBrite-Ling
BulgariBul-Guh-Ree
BulovaBull-Uh-Vuh
Carl F. BuchererCarl Eff Boo-Kurr-er
CartierKarr-Tee-Ayy
Chase-DurerChase Durr-Ur
ChopardShow-Pard
CorumCore-Um
Cuervo y SobrinosKwer-Vo Eee So-Bree-Nohs
CustosCoo-Stows
CymaSee-Muh
De BethuneDeh Bet-toon
DeWittDeh-Vitt
DoxaDox-Uh
Dubey & SchaldenbrandDue-Bay and Shall-Den-Brand
EbelEe-Bell
Favre-LeubaFhave Lube-Uh
F.P. JourneEff Pee Zhurn
Franck MullerFranhk M-You-Ler
Frédérique ConstantFred-Ur-Eek Con-Staht
Girard-PerregauxJ-Hee-Rahrd Pair-Uh-Go
Glashütte OriginalGlass-Hoo-tuh Or-I-Gin-Al
GlycineGly-Seen
Greubel ForseyGroyb-hull For-See
H. MoserH. Mow-Zer
HublotYou Blow
IWC SchaffhausenIWC Shaff-How-Zin
Jaeger-LeCoultreJ-Hey- J-Heir Leyh-Coo-Tre
Jaquet DrozZJ-Hock-Aye Droh
Jean DunandZJ-Hahn Due-Nahnd
JeanRichardZJ-Hahn Ree-Shard
KoboldKo-bald
LimesLee-Mez
LonginesLawn-Jeen
Louis ÉrardLoo-Ess Air-Arhd
Louis MoinetLoo-Ess M-Wah-Nay
Maurice LacroixMow-Reece Lah-K-Wah
MidoMee-Doe
MontblancMohnt-Blahnk
MovadoMuh-Vah-Doe
Mühle GlashütteM-Yule-h Glass-Hoot-Uh
Nomos GlashütteNo-Mose Glass-Hoot-Uh
Officine PaneraiO-fish-He-Nay Pan-Ur-Eye
OmegaOwe-May-Guh
Parmigiani FleurierPahrm-ih-Zhan-Nee Flur-Ee-Aye
Patek PhilippePah-Teck Fill-Eep
Paul PicotPaul Pick-o
PerreletPair-Eh-Lay
PiagetPee-Ah-ZJay
RadoRah-Doe
Richard MilleRee-Shard Meehl
Roger DubuisRoe-Zher Due-B-Wee
SeikoSay-Ko
SinnZin
StowaStow-Va
TAG HeuerTag Hoy-Ur
TissotTee-So
TutimaToo-Team-Muh
Ulysse NardinYou-Lease Nahr-Dahn
Universal GenèveYou-Nev-Er-Sal Jeh-Nev
Vacheron ConstantinVash-Er-Ahn Kon-Stan-Tahn
Van Cleef & ArpelsVan C-Leaf and Are-Pell
VictorinoxVick-Tore-Eh-Nox
VulcainVull-Can
WengerWhen-Gerr
Watch GangZee-Best-Company-Evar
WittnauerWit-Now-Ur
XemexZem-Ex
ZenithZeh-Nith
Now that you know how to say the brands like the pros, its time to start building your watch collection and talking about watches! Join Watch Gang and we'll send you a brand new watch every month. You can look forward to getting your watch PLUS the chance to win iconic watches like a Rolex or TAG every week!